AVS PRIVATE TUTORIAL
ICSE-COMMERCE-10TH CLASS.
TEST-
1 Chapter:
1, 2, 4, 5, 15, 16
Marks:
80marks Time:
2hours
Notes:
Section – I is compulsary.
Section – II Attempt any 4.
SECTION-
I
1. Briefly
explain the difference between: (14)
Stakeholder and
customer.
Market research and
marketing research.
Internal stakeholders
and external stakeholder.
Shareholder and a
creditor.
Verbal communication
and non verbal communication.
Formal communication
and informal communication.
Public warehouses and
bounded warehouses
2.
Write brief answer. (26)
Explain the term
logistics.
What is meant by
marketing Research?
Give two example of
audio-visual communication.
Mention two uses of a
bonded warehouse.
How are advertising and
personal selling interlinked?
Explain 2 the expectations of general
public from a business concern?
Mention the interpersonal skills
required for effective communication.
Mention any two differences between
advertising and publicity.
Briefly explain “Outdoor Advertising”
Mention two benefits which advertising
provides to society.
What do you understand by Formal
communication?
Explain “Chipko Movement” in brief.
Why Trees are Important? Explain.
SECTION-
II
3. Explain
any two methods of conducting “ Market Research”.
Give any five reasons
why people consider advertising a social waste.
4.
State any five advantages of Road
Transport over Water transport.
Give any five
Expectations of employees from business enterprise.
5.
Explain the elements in the process of
communication.
Suggest any five ways
society benefits from advertising.
6.
What is marketing Demand? Explain any 4
objectives of marketing research.
Explain any five
principles of Insurance.
7.
Advertising encourages artificial
leaving. Do you agree with this statement? Why?
Explain essentials of
good communication.
8.
Explain the five expectation of customer
from business organisation.
What is advertising?
Explain any four factors to be consider while selecting a suitable medium of
advertising.
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